What’s the story behind this cute little frog that has been making footprints around the world?

More than just a logo, it was carefully thought through and designed so that whenever people think of eating sushi, they’ll think of ‘Sakae’.  Pronounced as ‘Sa – ka – ae”, the word “Sakae” means growth in Japanese.  It is also chosen as it sounds like ‘Sake’, the traditional Japanese wine well loved by many in the world.

The Frog symbolises a brand that is far sighted and poised to grow by leaps and bounds. Its smile indicates a friendly company, welcoming all. It also characterizes the friendly service staff fronting our restaurants ensuring that all our guests and customers enjoy their meals and leave the restaurants happy.

Our Asian heritage is reflected through the lower body of the frog that is reminiscent of a Chinese gold ingot, and a bowl filled with rice. The Chinese Character “荣” means growth. The frog’s head and belly also symbolises the number “8” an auspicious number that means ‘luck’. Being a public listed company, we want all the forces to be with us as we try our best to bring health to our customers and wealth to our shareholders.

As a whole, we bring together different functions of the organizations – the strategists (symbolized by the eyes) and the operations and support staff (symbolized by the hands and legs) – to work as ONE big family and achieve our common goal of Think Sushi, Think Sakae.

Last but not least, the logo symbol and Sakae Sushi set in a refreshing  green, is synonymous with growth and health.